ABOUT

CHRIS LADAS

CHIEF CONSULTING OFFICER

Chris, a seasoned veteran of the alcohol beverage industry, brings a wealth of experience and expertise to his clients at XAL Consulting. With over a decade of experience, Chris's journey began at Brown-Forman, where he excelled as a Field Market Manager for South Florida before advancing to the role of Brand Ambassador for Herradura Tequila. 

To broaden his industry knowledge, Chris spent a year with Breakthru Beverage as an Account Development Specialist, where he pivoted to the wine sector. He then embraced the challenge of building a brand from scratch as the National Sales and Marketing Director for SoloContigo Wines, a boutique Argentine winery. Here, he honed his skills in importer selection, strategic planning, website development, and distribution across the US and Canada.

Most recently, Chris contributed his talents to Turquoise Life Beverages, a prominent wine and spirits importer based in New York City. He successfully managed the Southeast Market and later became the National Account Manager for On-Premise, further diversifying his expertise.

These varied roles have equipped Chris with a comprehensive understanding of the alcohol beverage industry, from large-scale suppliers to innovative start-ups. His unique insights into the dynamics of businesses of all sizes enable him to provide invaluable guidance and support.

Now, Chris is dedicated to leveraging his extensive experience to help emerging brands establish a strong foundation and achieve success. His deep sales knowledge and expansive network across the US empower him to assist various wine and spirit brands in making a high-impact, results-driven entrance into the marketplace.

Based in Miami, FL, Chris enjoys traveling the world and continues to explore the rich tapestry of food, beverage, and culture.