Check out these videos of Chris Ladas from XAL Consulting delivering keynote speeches at key alcohol beverage events and trade shows. We encourage you to watch and see the diverse expertise we can offer to support your brand.
New Rules for On Premise
This video touches on principal changes in the on-premise sales strategy post-COVID.
Quantitative vs Qualitative
Bar Convent Brooklyn 2022-This panel explores the differences between quantitative and qualitative data and how to utilize the various types of data to create an informed strategic plan for your brand.
Key to Selling in Different Markets
Bar Convent Berlin 2022-This video highlights the key differences in the various markets throughout the US and the importance of having a custom sales strategy for each market.
New Rules Off Premise
This video touches on principal changes in the off-premise sales strategy post-COVID.
Brand Building Basics
From Formulation to Activation
Bar Convent Berlin 2023-This video is a 360 overview of key initiatives necessary to bring a brand from formulation to activation