SERVICES
Brand/Product Development
Market Research
Category Research/Competitive Set
Brand Development
Brand Communications
POS Development
Website
Logo Development
Professional Tastings/Agency Affiliations
Market Entry Strategy
Market Launch Strategy and Budget
Route to Market Strategy (Importers, Distributors, Expansion)
Distributor Presentation Marketing Materials
Facilitate Distributor Introductions
Social Media Strategy
Public Relations Strategy & Development
Financial Model Guidance
On Premise Sales Strategy
Cocktail Program Creation, Strategic Partnerships, Target Account List Development, Event Planning, Industry Relations Development, Key Account Development
Off Premise Sales Strategy
Sales/Pricing Strategy, Tasting Program Creation, Strategic Partner Development
Sales/Operations
Sales Representation/Training in Markets
Brand Training
Sales Technology and CRM strategy
Analytics and Growth Strategy
Distributor Management
Key Account/National Account Management
Social Media
PR collaboration
Events Coordination
E-Commerce Partner Alignment and Liaison
Direct to Consumer Strategy
Direct to Retail Strategy
Sales/Pricing Strategy, Tasting Program Creation, Strategic Partner Development, Programming, Key Account Development
BENEFITS OF WORKING WITH XAL
Free Consultation to identify areas of improvement.
Flexibility to choose services based on your business's needs.
Professional insight from industry veterans.
Access to proven methodology in the marketplace & plan execution adhering to budgets with reduced operating costs.