SERVICES

 

Brand/Product Development

  • Market Research

  • Category Research/Competitive Set

  • Brand Development

  • Brand Communications 

  • POS Development

  • Website

  • Logo Development

  • Professional Tastings/Agency Affiliations

 

Market Entry Strategy

  • Market Launch Strategy and Budget

  • Route to Market Strategy (Importers, Distributors, Expansion)

  • Distributor Presentation Marketing Materials

  • Facilitate Distributor Introductions

  • Social Media Strategy 

  • Public Relations Strategy & Development

  • Financial Model Guidance 

  • On Premise Sales Strategy

    • Cocktail Program Creation, Strategic Partnerships, Target Account List Development, Event Planning, Industry Relations Development, Key Account Development

  • Off Premise Sales Strategy

    • Sales/Pricing Strategy, Tasting Program Creation, Strategic Partner Development

Sales/Operations

  • Sales Representation/Training in Markets

  • Brand Training 

  • Sales Technology and CRM strategy

  • Analytics and Growth Strategy

  • Distributor Management

  • Key Account/National Account Management

  • Social Media

  • PR collaboration

  • Events Coordination

  • E-Commerce Partner Alignment and Liaison

  • Direct to Consumer Strategy

  • Direct to Retail Strategy

  • Sales/Pricing Strategy, Tasting Program Creation, Strategic Partner Development, Programming, Key Account Development

 

BENEFITS OF WORKING WITH XAL

Free Consultation to identify areas of improvement.

Flexibility to choose services based on your business's needs.

Professional insight from industry veterans.

Access to proven methodology in the marketplace & plan execution adhering to budgets with reduced operating costs.